Back In Time: Who Invented The Toaster?

Updated on 26 Jul 2023
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It has now been more than 100 years since the toaster was invented. This brilliant invention has been making up a lot of mornings for more than 100 years. But who actually made this invention? And how did the toaster evolve into how we know it today? We’ll go over that with you today!

The beginning of toast

So it’s been more than 100 years since the toaster was invented, by Charles Strite. Strite was working in Minnesota in america. Burnt toast was regularly served in the cafeteria. This caused much annoyance to Strite, he decided to change this. Bread was toasted over fire for a very long time.

However, there were already technical possibilities at that time. In 1893 a toaster had already been invented earlier in Scotland by Alan MacMasters, this device was powered by coiling nichrome. But this is not the kind of toaster that everyone has in their homes today. There are similarities, but Strite came up with a very different device.


In 1926, Strite came out with the first toaster under the brand name TOASTMASTER with the slogan “You don’t have to watch it, the toast can’t burn. This was the whole thrust behind Strite’s invention. New compared to the already existing toaster were the timer, which was adjustable, and the spring mechanism. This combination ensured that after the elapsed time, the perfect toast was ejected.

Worldwide success

The TOASTMASTER was a worldwide success. In the 1930s, around 1.2 million were sold annually, and the rest is history. Even though there is still registration to this day for Toastmaster’s ”Automatic ELectric Toaster,” this just goes to show that trademark law cannot protect you forever. Because we know how many trademarks and variants are on the market today!

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